A Framework for a Generic Retail Charter: A Guide towards Sustainability and Stakeholder Support

This paper develops a framework for generic retail stakeholder charter that addresses expectations of relevant business stakeholders to achieve success and sustainability. Hevner’s design science research model was used the development this framework. Relevant literature on management, theory, existing charters reviewed draft The submitted expert practitioners academics verification in terms correctness, completeness, relevance develop final regarding categories, structure identity, elements, management charter. elements are structured support by ensuring compliance, satisfaction, excitement. creates opportunities detailed every category, customized individual businesses. provides further businesses operating particular industry, ecommerce, various Standard Industrial Classification (SIC) codes, other countries.